Custom nutrition focuses on understanding that the body is unique and its nutritional needs are also unique. The biological nutrient that the body needs to function at its best differs from everyone.

People used to believe that ordinary multivitamins from the drugstore is good enough for all of us. But since the discovery of custom nutrition, the perspective changed.

With the advancement of nutritional science, the study of nutrition has advanced in the fields of molecular biology, biochemistry, and genetics. Nutritionists had become increasingly concerned with metabolism and engaged in metabolic pursuits specifically on biochemical steps to know which substances in living things change from one form to another.

Why Optimal Health and How to Achieve ItIn recent years health professionals agree that health is not only freedom from disease or disability. It’s not just the medical treatment of health problems that encourage optimal health. It is increasing the potential as well. Aspects like proper nutrition, proper sleep, mental balance and spiritual balance helps obtain optimum health.

The human body consists of chemical compounds such as carbohydrates, water, amino acids in proteins, fatty acids in lipids and nucleic acids such as DNA and RNA. Nutritional studies take into account the chemical composition of the body before analyzing the exact nutritional component each of us needs. Even the slightest change in the genes have an enormous influence on how well the body reacts to food, nutrients, exercise, environmental stress and a variety of health or physiologic conditions.

Ordinary multivitamins doesn’t prove to be specifically effective. Multivitamins sold in drugstores, health sections of the supermarkets and wellness stores, however expensive they are, may leave you with too much, too little or none at all of some particular nutrients that your unique genes or DNA structure requires.

We exist in a society where every kind of information can be acquired. The world has evolved this much that when we need information, it is available right at our fingertips. By just tapping a simple question on the keyboard, hundreds and thousands of answers to your questions comes flowing in. And because of the abundance of information that is available to us, it also confuses us.

For years, people in the field of sports like professional athletes and Olympians have taken the course of customized nutrition. Even celebrities have enjoyed the expensive luxury of customized nutritional supplements after submitting themselves for laboratory tests or analysis.

These people are aware of the significance of a medical analysis on their gene structure before they take any supplement. A slight change in the gene structure affects how the body reacts to food, nutrients, exercise, stress and a variety of health or physiologic conditions. That’s why customized nutrition became a primary consideration now. Custom nutrition supports the body's unique nutritional needs.

The "one-size-fits-all" supplement is a thing of the past. It is created for a supposed to be "average" person but no generic person exists. We are all biologically unique and it also requires a unique biological supplement.
Why Optimal Health and How to Achieve It
With this indisputable fact, it’s about time that we shift our old practice to a scientifically proven truth. Everything evolves and the best manifestation is the evolution of knowledge so we can apply it.